NOMOS-BANK becomes general partner of TOP-Class International business congress with the participation of Jack Trout

NOMOS-BANK acts as general partner of TOP-Class International business congress which will take place in Moscow on March 16—18.

The congress will feature a 7-hour business case study led by Jack Trout, the renowned author of books on business strategies and planning. The practical focus of the event is of particular value.

The cases to be examined will represent actual experience of companies from Russia and emerging markets. The discussions will result in detailed and specific answers to the questions:

• What should be used as the principal driver to boost sales of goods/services under new economic conditions?
• What shall be done to optimize costs without losing profit?
• How can we improve sales management technology and which technology shall be used in the new economic environment?

“The goals pursued by the organisers of the congress are close to NOMOS-BANK’s business philosophy, — emphasized Valeriy Zinchenko, Vice President of NOMOS-BANK. -Not only do we offer final financial products and services to our clients, but we also strive to propose concrete solutions to enhance their business”.